I have wanted to do a story on Lucile’s time in Chicago and have researched it for years, when I met Randy Bryan Bigham (see his Profile on nenasnotes on Monday, January 8, 2018) on Facebook I hit paydirt. Randy is the reigning expert on all things Lucile and he has helped me find more information on Lucile Ltd. in Chicago.
The story of Lucile Ltd. begins in London in 1890 and continued until the early 1920’s when she left the company (reluctantly!) She was the first to do many, many things that we now take for granted in the world of fashion…the first to release women from corsets (along with Poiret and others of the time) the first to create her own fragrance (note “French Novelties” in the advertisement above, that was how her fragrances were promoted!), exquisite lingerie and most interesting, to me, did the first “fashion parades” (fashion shows) using live mannequins. She gave her garments provocative names and was a HUGE success in London, then New York and Paris. If you GOOGLE Lucile Duff Gordon you will probably be taken to the Titanic site, she and her husband Sir Cosmo Duff Gordon sailed on the ill-fated crossing and were survivors of the sinking of the ship. Randy’s insight….”Yes it was awful but Lucile came through that bad spell and went on to become even greater. It has been said she was tainted by the scandal but I have not found that to be true. The press defended her and her publicity value only increased. So, while we may think of the Titanic today as the thing she’s most known for, that was absolutely NOT the case in her own day. She was hugely famous as a designer and public personality, and she continued to be celebrated well into the 1920s. It was a horrible tragedy to have witnessed, and the aftermath was very hurtful to her and her husband personally, but it was a blip on the screen of her life. At least that’s how I see it, and my research shows it was her fashions that kept her in the public eye and her amusing personality was also very entertaining. The Titanic was something to forget and the press seemed to feel that way too.”
Lady Lucile Duff Gordon.
That is an entirely different story and one that has been told. The new bit of information, to me, that Randy thought would interest me was two other passengers on board are part of my fashion history (many degrees of separation!) From Randy… “You may be aware of this already but Leila Saks Meyer, the daughter of Andrew Saks, one of the founders of Saks, was on board the Titanic with her husband, Edgar Meyer. In fact, Lucile talked with the couple in the lounge on the fateful night the ship hit the iceberg. Leila Meyer survived in Molly Brown’s lifeboat, but Edgar was drowned with so many others in that terrible disaster.”
A page from Lucile’s memoir Discretions and Indiscretions.
Sensing there was a market in the Midwest, especially Chicago, she sought a site where her clients lived, Lake Shore Drive, in a mansion that was directly across the street from the Potter Palmer Mansion which put her in contact with Bertha Honore Palmer and the rest of Chicago society. In addition, she did a collection for the Sears Roebuck catalog to bring her vision to the “masses”!
The doorman at the entrance of Lucile Ltd. in Chicago, the townhouse of Colonel Franklin McVeagh at 1400 Lake Shore Drive.
The Rose Room in the Chicago Salon. The images above graciously shared by Randy Bryan Bigham.
From Pinterest photo credit University of Michigan. Designers such as Bill Blass. who did the Lincoln Mark VII cars from 1979 to 1983, continued this tradition. Again Lucile was one of the first! Chalmers, like the Maxwell, is now owned by Chrysler
She came to Chicago in 1914 and in 1916 hired an unknown young man to work for her (he later traveled with her to New York, served in World War l returned to work for Lucile in Paris and other Parisian designers and then….Hollywood!) That young man was Howard Greer who worked at Paramount Studios and also has his own couture and ready-to-wear collections into the 1950’s. He was placed at Paramount Studios by a woman we all know, Edith Head! Again a story unto itself. Find out more about his time with Lucile Ltd. in his autobiography, Designing Male. His description of the interior of the Salon… “Its paneled walls and inlaid floors remained as he (McVeagh) had left them. Thick purple rugs lay on the showroom floors. Curtains of gray satin draped the windows. Gray taffeta upholstered the divans and chairs. Glittering chandeliers hung like stalactites from the ceilings. Until now I had known only the culture of and refinement of bird’s-eye maple and hand-painted china propped upon a plate rail and I spent most of my time ogling all this dazzling splendor from the vintage point of a doorway. The people, too, were in no way reminiscent of my friends at home. Mannequins, like haughty duchessses out of a Graustark novel, emerged from the little stage that was framed and clouded with gray chiffon curtains. the saleswomen and their assistants wore rustling gray taffeta bouffants, and were patronizing and superior.”
Howard Greer around the time of his tenure with Lucile Ltd.
A photograph and sketch from a film in the late 1920’s looks like a Lucile garment. Both images from Pinterest photo credit unknown.
The images below were graciously given to me by Jessica Pushor, Costume Collections Manager, Chicago History Museum
This dress was donated by Mrs. Irene Castle Enzinger in 1953; it was created for her by Lucile when she appeared in Irving Berlin’s Watch Your Step, circa 1914.
Dress, wedding-style, of off-white satin. Bodice trimmed with pleated self-fabric, white organdy, Chantilly lace, and sprays of satin flowers. Square neckline; elbow sleeves. Light blue satin sash at natural waist. Full-length skirt of white organdy trimmed with Valenciennes lace insertion and edge stiffened with whale bone. White satin overskirt lined with light blue satin. Petticoat of Pussy Willow silk (stamped on selvage “Genuine pussy willow”) with crepe chiffon ruffle.Worn by Katherine Keith at her marriage to David Adler on June 1, 1916.
Dress wedding-style, of white silk satin. Bodice has low, square, lace-trimmed neckline in front. White satin flowers attached at proper left front corner of collar. Long fitted sleeves. Back satin buckle closure. Slim-fitting skirt; floor-length. Train of white satin with silk-thread embroidery of floral bouquet at base. Worn by Ginevra King for her marriage to William H. Mitchell on September 4, 1918.
Coat of black satin embroidered with multicolored chinoiserie pattern and ribbons. Wide sable collar. Fingertip-length sleeves with sable trim. Falls below the knee. Black and blue velvet lining. Worn by Margaret Harwood Stevens. Lucile was known for its use of exotic motifs and silhouettes. This coat from the Paris branch reflects the taste for chinoiserie in French fashions around 1923.


Nena, once again you have transported me for a few moments back to a fascinating and delightful time in World, Chicago and fashion history – never knew anything about Lucille before, loved this post! And that beautiful dressing gown at the end, wow ❤️💕
She is one of my favs and I have lectured on her and discussed her when teaching fashion history. As always, Sally…you are my #1 supporter….a million thanks. I loved doing this post!!
Fascinating story! Thanks for the research and beautiful images. Dianne
Thanks so much D…you know how much I love researching fashion designer history. I’m so pleased you enjoyed the post!
This is a great post. I had no idea Lucile had a store in Chicago or any Chicago presence! But, it absolutely makes sense, thank you for teaching me a little more about fashion and our great city of Chicago.
Thanks Micheal…yes, she had a Salon in Chicago one of two in the States…very little info in our CHM archives….I have researched it forever and finally found Randy to come to the rescue!
Wonderful! I had read David Adler purchased his wife’s wedding gown from Lucille, and have seen a photo of Katherine Keith wearing it in a book, but until your post did not get the full view of it in the CHM collection! Tres beautiful! Thank you for posting.
Thanks so much Kristin. I try to mention and show examples from our Collection when I am doing my Fashion Flashback Posts. So pleased you enjoyed this article.
ONE OF YOUR BEST ARTICLES INCORPORATING FASHION,CHICAGO HISTORY, AND WOMEN SUCEEDING. LOVED SEEING THE MCVEAGH HOUSE. THX
Thanks Lawrie.
Thanks so much Lawrie. I always appreciate your comments.
Nena – the post on Lucille Duff Gordon was one of your best! A fascinating woman with such strong Chicago ties! I learned so much. This was interesting, and beautifully written. Thank you!
A million thanks for your kind words Mary Ann. I love sharing info on designers that may not be as well known today as they should be. Stay tuned more designers to be featured in upcoming posts.
I am fascinated by Lucile and her sister AND am a Chicago native. Just realized one of my architecture coffee table books has some wonderful photographs taken inside the Chicago location of Lucile, should you be interested in seeing them.
Thank you…I would love to see them. Thank you for thinking of me.